💼 UA Specialist · 📍 Belgrade, RS · 🌍 Open to remote
I grow games and tech products with paid media. 7+ years across PC gaming, software and performance marketing.
Impression → View → Click → Download → Registration → First battle → Retention. Fly the user through it.
I joined to run Google Ads for World of Warships and found that in-stream beat in-feed by about 2×. A year later I took over every region and performance channel, from the media plan to daily work with creative, product and analytics. I led our move to Demand Gen and more than doubled ROAS in key European markets.
Multi-million annual budgets · NA, EU, APAC · Google, Meta, Bing
I moved to international clients and worked as a partner to US-based agencies, running their accounts end to end.
International clients · US agency partnerships
I built my own client base across countries and learned to own the whole process myself, from onboarding to reporting.
10+ small and medium businesses worldwide
Social media showed me reach, PPC showed me what it's worth. This is where performance marketing became my focus.
My start in digital marketing: running Instagram pages with over a million followers and learning what makes people stop scrolling.
1M+ followers across managed pages
I'm not an engineer, but I build. Reporting automation, AI campaign analysis and this website itself. Case studies coming soon.
A tool I built · refreshed every Monday
Good UA starts with knowing what changed in the game and what players think about it. So every Monday my AI tool reads official news and Steam reviews for five games and boils each down to 7 points. Pick a game.
Click a game to see its latest 7 news points and what players are saying.